In a world engulfed by the digital realm, where social media platforms thrive and dominate every aspect of our lives, the enigmatic project known as Datashader was founded to reflect on the pervasive erosion of authentic human connection through various virtual realities.

Artistically, Datashader seeks to critique the impact of technology on human identity and relationships, breaking with an archetype of digital conformity and expressing a profound disillusionment with the superficiality of online interactions through music.

Genuine human connection and art cannot be quantified by likes, comments, or followers but rather thrives in the visceral realm of shared sonic experience and human emotion. This idea is at the core idea of Datashader, whose artistic expression ranges from avant-garde composition and electronic experimentations to art, installation, film and more.

Expressed within the varied contexts of diverse artistic mediums, Datashader explores the concept of "technological gentrification", which describes the gradual displacement of human interaction by technology. Just as gentrification alters the urban landscape, driving out communities and cultures, digital gentrification transforms the social landscape, replacing genuine connection with curated online personas. Musically, Datashader's practice confronts this dystopian reality, highlighting the alarming consequence of people becoming mere nodes in a network, reduced to a collection of data points. This is manifested sonically by a blistering assault of breaks, recontextualized IDM, abstract electronics and otherworldly synthscapes, conceived as the aesthetic counterbalance to much of contemporary electronic music's dancefloor focus. Datashader dives deep into genres and influences which stand for a form of sonic resistance:

A contemporary anti- soundtrack - a sonic mirror of the price we pay for convenience and instant gratification. A self-image in constant flux. No false technological idols.